Old Citroen Advertisements

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Richard_C
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Old Citroen Advertisements

Post by Richard_C »

I was looking for something airline history related and stumbled on this site:

www.advertisingarchives.co.uk

You can browse for free, ignore the exhortation to register, you only pay if you want to download images. Put Citroen in the search box and 60+ adverts appear, click magnifying glass for a closer look.

Among them the classic black and white DS ones, charming 2CV ones, and the utterly tasteless 2004 C2 campaign: would you buy a car advertised as "knicker dropper glory" (their words,not mine). I think my favourite is Advance and be Recognised, but its a close run thing.

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Paul-R
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Re: Old Citroen Advertisements

Post by Paul-R »

The slogan that made me squirm was for the C4 when it first came out.

"Alive with Technology"

Makes me shudder just thinking about it.

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CitroJim
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Re: Old Citroen Advertisements

Post by CitroJim »

Paul-R wrote:
21 Feb 2018, 19:04
"Alive with Technology"


And in a few years 'Alive with a collection of bizarre electrical problems' :lol:

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Re: Old Citroen Advertisements

Post by wurlycorner »

Paul-R wrote:
21 Feb 2018, 19:04
The slogan that made me squirm was for the C4 when it first came out.

"Alive with Technology"

Makes me shudder just thinking about it.


I thought it was a good line and worked brilliantly with the robot ad (which was also brilliant). It certainly captured the minds of the target market at the time (my mates and I were in it, we all thought it was brilliant and one even went and bought one!)

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EDC5
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Re: Old Citroen Advertisements

Post by EDC5 »

wurlycorner wrote:
22 Feb 2018, 09:55
Paul-R wrote:
21 Feb 2018, 19:04
The slogan that made me squirm was for the C4 when it first came out.

"Alive with Technology"

Makes me shudder just thinking about it.


I thought it was a good line and worked brilliantly with the robot ad (which was also brilliant). It certainly captured the minds of the target market at the time (my mates and I were in it, we all thought it was brilliant and one even went and bought one!)


You were actuially in the ad?

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Re: Old Citroen Advertisements

Post by wurlycorner »

:lol:
Nope, sorry that didn't read right :lol:
I meant we were in the target market at the time...