Old Citroen Advertisements

[Richard_C]

I was looking for something airline history related and stumbled on this site:

www.advertisingarchives.co.uk

You can browse for free, ignore the exhortation to register, you only pay if you want to download images. Put Citroen in the search box and 60+ adverts appear, click magnifying glass for a closer look.

Among them the classic black and white DS ones, charming 2CV ones, and the utterly tasteless 2004 C2 campaign: would you buy a car advertised as "knicker dropper glory" (their words,not mine). I think my favourite is Advance and be Recognised, but its a close run thing.

[Paul-R]

The slogan that made me squirm was for the C4 when it first came out.

"Alive with Technology"

Makes me shudder just thinking about it.

[CitroJim]

"Alive with Technology"

And in a few years 'Alive with a collection of bizarre electrical problems'

[wurlycorner]

The slogan that made me squirm was for the C4 when it first came out.

"Alive with Technology"

Makes me shudder just thinking about it.

I thought it was a good line and worked brilliantly with the robot ad (which was also brilliant). It certainly captured the minds of the target market at the time (my mates and I were in it, we all thought it was brilliant and one even went and bought one!)

[EDC5]

The slogan that made me squirm was for the C4 when it first came out.

"Alive with Technology"

Makes me shudder just thinking about it.

I thought it was a good line and worked brilliantly with the robot ad (which was also brilliant). It certainly captured the minds of the target market at the time (my mates and I were in it, we all thought it was brilliant and one even went and bought one!)

You were actuially in the ad?

[wurlycorner]

Nope, sorry that didn't read right
I meant we were in the target market at the time...