So O is for a name you will have seen, and maybe will see this very day if out and about. That name is OTIS. Obviously points awarded for original photos today of an OTIS makers Plate on a Lift posted up on the thread.
This chap has a youtube channel about such things with a collection of 16,000 videos (18M views) from all around the world and no doubt parts of Gateshead .
(For the record the Baltic is on the Gateshead side of the river!)
Neil

