The answer is...... we are all wrong? it's not a bush at all, it's made more on the lines of a bearing.
Stripping it, there is the external sleeve, this is then fitted with 2 x nylon half cups, this is to enable the whole arrangement to twist and turn in all directions needed. The centre sleeve has a radius so that it can move freely in the bush. The rubber that hangs out from the sides is a couple of seals to stop the dirt ingress.
I still belive that a replacement would be best made as a rubber bush as this would still allow the movement needed, whereas the solid type will not.
Photo's for those interested.



