Citroen Happy day! and Oh la la!

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Citroen Happy day! and Oh la la!

Post by NewcastleFalcon »

So what do you think of the Happy day Citroen Advert :?: Slightly different version appeared during the Test coverage this morning



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Last edited by NewcastleFalcon on 16 Feb 2021, 10:19, edited 1 time in total.
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Re: Citroen Happy day!

Post by NewcastleFalcon »

and Oh La La!



REgards Neil
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Re: Citroen Happy day! and Oh la la!

Post by mickthemaverick »

Like the use of the old models to make the point, thumbs up from me! :-D
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Re: Citroen Happy day! and Oh la la!

Post by NewcastleFalcon »

and there's more.... interesting campaign...the Oh la la! one with the brown GS is great.



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Re: Citroen Happy day! and Oh la la!

Post by mickthemaverick »

You didn't say there were 15 clips/ads to watch!! Two things struck me watching through the full set. Firstly when describing domestic charging they talk in terms of 100km per given time charge according to actual charger in use but for public charging they talk in terms of %charge per given time. They don't actuall say what the usable range is on a full charge! Secondly I thought the last clip was too quick to actually see what was going on. Overall though a good looking campaign I would say!! :-D
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Re: Citroen Happy day! and Oh la la!

Post by NewcastleFalcon »

This features in a few of the ads.....one of the "sell the benefits" points which creeps in is the reinforcement that the Citroen is comfortable with "No Vibrations"
temp2.png

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Re: Citroen Happy day! and Oh la la!

Post by NewcastleFalcon »

mickthemaverick wrote: 16 Feb 2021, 11:57 You didn't say there were 15 clips/ads to watch!!
You would have to turn down the uplifting Happy day tune. Nice as a one off but 15 times...you have done well :-D

I just meant to put up the single vids rather than a playlist! Corrected now I think. Sorry. You will have spotted the 'Orrible" new light signature several times :-D

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Re: Citroen Happy day! and Oh la la!

Post by NewcastleFalcon »

Crikey I think Citroen are beginning to get interesting in their marketing. Nice artwork on this, and in this age of ever decreasing attention spans a series of 15 second vids. Called "Createurs De Comfort"

The first one I put on "On Your Bike".....If they are too fast just use the playback speed setting on youtube to slow them down. 15 seconds each.
Episode 1 is Gangsters

Episode 2 is eggs

Episode 3 is World's steepest street

Episode 4 the broom wagon.....is on the "on your bike" thread
Episode 5 Aintree 1980

Episode 6 Valencia 2030
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Re: Citroen Happy day! and Oh la la!

Post by mickthemaverick »

NewcastleFalcon wrote: 16 Feb 2021, 12:47 Crikey I think Citroen are beginning to get interesting in their marketing. Nice artwork on this, and in this age of ever decreasing attention spans a series of 15 second vids. Called "Createurs De Comfort"

Regards Neil
Yes I have to agree, I actually enjoyed watching those too. I really do hope Citroen make a real go of the electric era without giving up on their historic values.. I for one will be a customer in the next couple of years when I can afford the leasing fees. :)
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Re: Citroen Happy day! and Oh la la!

Post by mickthemaverick »

Further to the new ad campaign Citroen are now sponsoring PrimeTime viewing on Dave. I have just seen the clips before Mock the Week!! :)
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