Forgive my repeating this from club-xm if you've read it there but I've had
a mull over this and think I may know where they're coming from!
It's quite brilliant really. Its a great way to bring a private car owner (dying breed these days) with their vehicle
older than 4 years into the showroom and have them wait for over an hour while it's being tested. With all the
price stickers two grand less having been scrappaged and an offer of a test drive in the shiny new C5 outside the
salesman's job is done for them - ie. motivating people to go to the dalership in the first place and target older
car owners in particular! I got the heads up from Citroen because I've asked for news emails in the past so clearly
I'd be ripe to entice in too...
And what's a £50 loss leader incentive when you're signing up for a £15k car?
Like I say, brilliant, there probably isn't a catch. It certainly won't hurt either if people see old Citroens
passing MOT's at a Citroen garage either!
Andrew