We wunt be druv
That's the unofficial motto of Sussex
It's been in use for somewhere between 100-200 years and "The motto asserts that people from the English county of Sussex have minds of their own, and cannot be forced against their will or told what to do. It is used as a motto of the people of Sussex and the Sussex Bonfire Societies" https://en.wikipedia.org/wiki/We_wunt_be_druv
It's also used on the labels for Harvey's Beer - Harvey's being a brewery in Lewes.
Harvey's beer was also the subject of a stand-off between the Greene King brewery and some rather upset Lewes locals.
Greene King decided to stop selling the locally produced Harvey's Sussex Best Bitter at the Lewes Arms in December 2006.
"Harvey's brewery, which has been producing beer since 1790, is situated approximately half a mile from the pub and is a major local employer. The 220-year-old pub in the centre of the town had been acquired by Greene King in 1998. The seasonal Harvey's ales were withdrawn in 2004, but the Best Bitter remained on sale because of its popularity - selling four times as much as Greene King's standard cask ales. The company's decision to finally withdraw the Best Bitter turned into a public relations disaster.
A petition of 1200 signatures was collected. The mayor of Lewes and the then Lewes MP Norman Baker spoke out against the withdrawal.
Following the withdrawal, the regulars of the pub staged a well-publicised boycott with a regular vigil outside the pub at peak times to explain the situation to casual visitors, which resulted in an estimated loss of trade of 90%. The campaign was covered on the internet and the licensing trade press including The Publican and the Morning Advertiser prompting a wider discussion about the power of the larger brewers over consumer choice. It gained national coverage in The Guardian, The Mail on Sunday, The Financial Times, BBC Radio 4's Today and You and Yours programmes, Private Eye, The Observer and the Evening Standard.
After a 133-day boycott, a highly critical article in The Guardian and a corporate reorganisation in March involving the departure of Mark Angela as the head of the managed house operations, the company announced on 20 April 2007 that it would reinstate a range of Harvey's ales at the Lewes Arms. In what The Independent described as a "humiliating climbdown" chief executive Rooney Anand admitted that the company had greatly underestimated the depth of feeling about its initial decision, saying "The Lewes Arms is a very special local pub with a unique place in the life of the town ... the decision to return Harvey's to the bar is the right one"
A bit iffy, Public domain, via Wikimedia Commons
Lewes is also the location for the annual festival of pyromaniacs and minor injuries - AKA Lewes Bonfire night.
"Lewes Bonfire, or Bonfire for short, describes a set of celebrations held in the town of Lewes, Sussex, England, that constitute the United Kingdom's largest and most famous Bonfire Night festivities, with Lewes being called the bonfire capital of the world."
Andrew Dunn CC BY-SA 2.0
https://en.wikipedia.org/wiki/Lewes_Bon ... detail.jpg